- Romance pulp magazine.
- Focused heavily on first-person "confessional" melodramas, using the iconic tagline "Every Story True" on its covers.
- Stories regularly dealt with scandalous, emotionally charged themes of the era, such as secret passions, forbidden romance, marital strife, and youthful rebellion.
- Frequently mixed in celebrity gossip, Hollywood news and fashion advice.
- Famous illustrators like Earl Christy and Zoe Mozert were hired to create striking portraits of Hollywood starlets and star-bound actresses.
