- The American version of
LUI.
- Publishers: HMH Publishing (Hugh M. Hefner), 1972-1981 and Laurant Publishing Ltd, 1981-2008
- In June 1981 Playboy Enterprises sold the magazine to Laurant Publishing Ltd. in New York. The new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group.
- Initially, Laurant Publishing Ltd. featured celebrity nudity, peaking in 1982 with pictorials of Linda Blair, Demi Moore and Pia Zadora.
- The magazine has since experienced a significant decline in circulation.
- Went hardcore, along with many of its competitors, in the early 2000s.
(info: RJ)
